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• BITE TOOTHPASTE BITS CRACKED

Influencers who receive this landing page can opt in to campaigns, read creative briefs, and share their product preferences.

Tip: Traackr has a feature called “ Studios”, that allows marketers to create branded landing pages for their campaigns. It sounds simple, but at Traackr we’re constantly surprised by how many stories we hear about brands sending vague outreach messages! During its Smell Good Summer campaign, outreach messages clearly labeled the campaign as gifted (non sponsored), laid out the desired deliverables, and asked influencers to “opt-in” or confirm they were happy with the terms before proceeding. What are they getting, and what do you expect in return?īite Toothpaste Bits approached these conversations with transparency. Whatever the reason is, it’s important to get on the same page from the get-go. They might be inundated with requests and unable to meet deliverables on time, or they may prefer sponsored partnerships over gifting campaigns. This includes everything from minimizing the amount of “wasted” product, to shortening the amount of time our team spends messaging back and forth with potential partners.” - Eva Dunn, associate marketing manager at Bite Toothpaste BitsĮven if your team does thorough research on every influencer, there might be other factors that disqualify them from being partners for your campaign. This is why it was critical that we increase the efficiency of our influencer seeding campaigns at every step of the way. Improve influencer outreach with clear briefs “Similar to other indie brands, we’re working with smaller budgets, teams, and overall resources. In the end the team narrowed its list to approximately 60 influencers! While this is no small roster for an indie brand, the thorough discovery and vetting process ensured that every influencer on the list was a great match for the brand. This ensured that influencers shared in their mission of sustainability, but didn’t have existing partnerships with competing brands. The team set the goal of only reaching out to folks who have worked with or mentioned sustainable athleisure brands like Mate the Label and Girlfriend Collective. The team focused on finding influencers with smaller audience sizes (nano, micro, and mid-tier) because they’ve found that they often produce more compelling and authentic content. The team looked at each influencer’s engagement rate and video view rate across relevant social platforms. During their Smell Good Summer gifting campaign, they used Traackr to evaluate: The team at Bite Toothpaste Bits answered this challenge with data. In fact, 81% of marketers say that finding the right influencers is a key challenge for producing successful influencer marketing programs. Narrowing down a list of possible influencer partners is no easy feat.

As a company that really cares about sustainability, we felt it was important to minimize this risk as much as possible.” - Eva Dunn, associate marketing manager at Bite Toothpaste Bits If we send out to a large list of influencers without properly vetting their interests, affinities, and audience demographics, we might send products that will never get used or seen. Find and vet influencers with data “At Bite, a key concern with influencer seeding campaigns is the high potential for waste. More specifically, she shares three strategies that her team utilized during their recent Smell Good Summer deodorant campaign.

BITE TOOTHPASTE BITS CRACKED

In the article below, Eva Dunn, associate marketing manager at Bite Toothpaste Bits, shares how the sustainable personal care brand has cracked the code on influencer gifting campaigns. They could make the difference between a mediocre vs efficient campaign, or a low vs high return on investment (ROI). The stakes for getting these elements right are high.

Although influencer gifting campaigns have been a staple of influencer marketing for ages, it’s still one of the toughest strategies to get right.